ADHD includes a plan for a vast network of digital content that spans the Web (where it’s hosted at ), YouTube, mobile apps, game consoles and VOD. Starting last fall, Weidenfeld’s team began seeding the Web with original shorts and animated GIFs - au courant among Internet natives - to generate brand awareness. ADHD stands for Animation Domination High-Def, an extension of the stalwart Sunday animation block Fox built on two decades of “The Simpsons” and newer hits like “Family Guy.” But in this incarnation, ADHD - a not-so-sly allusion to attention deficit hyperactivity disorder - is aimed at an audience that expects the kind of content it can’t see on TV, and for which the Internet is the first screen.
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